As the creative team behind Last Call with Carson Daly, and one of the most forward-thinking music branded content creation companies over the past decade, Striped Blazer Productions hired me as their copywriter and media consultant in a series of business development proposals and branding campaigns for clients such as Floyd's 99 Barbershop and Jack Daniel's. Below are some samples of my work for SBP:
The Loyal Subjects - Project #StayLoyal
The following is a 360 #StayLoyal marketing campaign I produced for the Loyal Subjects -- one of the leading action vinyl manufacturers in the U.S.-- designed to engage their most loyal fans with a new social media strategy that involved producing short films, contests, and content designed to grow their audience in both the music and action vinyl space. Striped Blazer also asked me to help establish the brand voice for The Loyal Subjects, which was peppered throughout the strategy.
Floyd's 99 Barbershop - Rock 2 Win
The Rock 2 Win program was established by Striped Blazer in tandem with the Foo Fighters' guitarist Chris Shiflett to promote Floyd's in the music space. The following is a marketing proposal I created to deliver a unique musical experience that connected artists with the music-obsessed Floyd's fanbase.
Jack Daniel's: Remix City
Remix City is a marketing campaign I wrote to infuse Jack Daniel's with local artists in major music markets across the U.S. -- with custom cocktails and short films -- driven by highly shareable moments on social media that hark back to JD's rich legacy in music dating back to Frank Sinatra and Lemmy Kilmister of Motorhead.